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Bimbo is hoping for ‘Super’ engagement with Nintendo | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in May
By Christopher Lombardo

Commercial bakery Bimbo Canada is teaming up with NBC Universal for a cross-category program featuring The Super Mario Bros. Movie. The bread brand is leveraging the power of the globe’s bestselling video game character to ignite consumer interest and drive sales.

http://strategyonline.ca/2023/04/26/bimbo-is-hoping-for-super-engagement-with-nintendo/
 

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